February delivery sales rise while takeaways drop again

Britain's leading managed restaurant groups achieved year-on-year sales growth of 8% in delivery sales in February while takeaways dropped by 4%, CGA by NIQ's latest Hospitality at Home Tracker reveals. 

The inflation-beating increase means groups have generated growth in at-home sales for nine months in a row. Combined delivery and takeaway sales were 5% ahead compared to the same time last year – an improvement on the figures of 4% in January and 1% in December 2023. 

Consumers' switch from takeaways to the convenience of ordering-in means deliveries accounted for 11% of restaurant groups' sales in February, while takeaways and click-and-collect orders were worth 4%. Dine-in ales attracted 85% of all spending. 

"Stay laser-focused on quality and value"

Karl Chessell, director of CGA by NIQ, comments: "It's encouraging to see that restaurants' at-home sales growth is keeping pace with inflation in early 2024. The shift from takeaways to deliveries continues apace, and we expect further migration as more and more people welcome the convenience of ordering platforms. However, with discretionary spending still under pressure for many consumers, restaurants will have to stay laser-focused on the quality and value of their delivery operations to sustain sales and share."

You may also be interested in…