Côte joins charity campaign to feed hungry school children

Côte has announced its festive campaign, this year choosing to help children living with food insecurity, as well as aiming to reduce paper waste.

Every year, the team at Côte restaurants spend £40,000 on Christmas crackers for guests to enjoy with their festive meals. But this season, with the cost of living crisis impacting families nationwide, the group decided to donate this money to Magic Breakfast instead. The charity provides nutritious breakfasts to hungry school children as fuel for learning, hoping to end hunger as a barrier to education in UK schools for children living with food insecurity.

Côte’s Christmas menu launched on 30 November and will run through to 24 December. Guests have enjoyed a seasonal, French-inspired three-course Christmas menu, just this time without the additional decoration of crackers. 

The donation will now support thousands of children, as well as helping to combat mass paper waste created by Christmas crackers.

Côte has already donated over £200,000 to Magic Breakfast and is aiming for more to follow in the new year, in addition to the £40,000 saved on Christmas crackers.

Jane Holbrook, chair of Côte restaurants, comments: "Magic Breakfast do amazing work that positively impacts the lives of thousands of children. We are big fans of what they do and over the last couple of years our team and owners have donated over £200,000. We decided we should do more, so we’ve donated the money that would have been spent on Christmas crackers to them, so they can buy thousands of breakfasts for children who really need it."

Côte is dedicated to giving back to local communities, with a number of planned events in 2023. The group wants to introduce staff and guests to the charities they work with and the challenges they face.

This Christmas, Côte also donated 21,000 turkey and vegetable portions to The Felix Project in London and a further 2,300 portions to six Crisis sites in London, Birmingham, Merseyside, Newcastle, South Wales and Coventry.

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