Grafterr invests £100k in rebrand

Edinburgh-based food tech firm Grafterr, formerly ePOS Hybrid, has invested £100,000 to grow and rebrand the business.

The Grafterr brand encompasses the already established hospitality management tech that includes POS, payments, digital ordering and operations management products that have been central to ePOS Hybrid’s success.

Its first official product under the new brand is in the early stages of its launch and will see Grafterr diversify into multiple new industries for the first time with a brand new product. 

Andrew Gibbon, CEO of Grafterr, comments: "The move has been a long time in the planning and we’re very excited to finally reveal the brand new visual identity.

"Hospitality is hard work and the word ‘Grafterr’ not only perfectly sums up our tireless customer base but our own business ambitions and wider team behind the scenes, who are furiously delivering impactful products day after day."

The rebrand follows a successful expansion into India in late 2022, continued team expansion and impressive month-on-month sales growth across the board.

Bhas Kalangi, fellow CEO at Grafterr, adds: "The new look branding has been designed to fall in line with our huge global ambitions in which we’re confident we will continue to accelerate throughout 2023, making for a very exciting time for our business, customers and early-stage investors."

Since its launch in January 2019, the tech firm has processed over £175 million in transactions and more than 13.5 million people have used the firm’s products to buy a food or drink item.

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