Seafood Experts with a Passion for Fish

As sustainability climbs higher on the agenda for UK diners, caterers are under pressure to respond, especially as 56% of consumers are concerned about the sustainability of their favourite fish and seafood choices[1] - a clear sign that ethical sourcing is no longer a luxury, but an expectation.

Direct Seafoods, one of the UK’s leading fresh fish suppliers, is helping caterers meet this challenge head-on. With a strong commitment to responsible sourcing, the company champions the most sustainable options available, working closely with trusted suppliers to ensure full traceability and ethical practices throughout the supply chain.

Wherever possible, Direct Seafoods sources day-boat caught seafood directly from coastal UK markets, reducing food miles and offering the freshest catch. This enables caterers to tell compelling provenance stories on their menus - whether it's fish landed that morning off the Cornish coast or a low-impact catch from a small UK fishery. These stories help boost consumer trust, elevate dining experiences, and support value-driven pricing.

Beyond supply, Direct Seafoods provides guidance and support to help caterers create standout menus and boost sales including:

• Bespoke menu development and menu analysis with sustainability scoring
• Front-of-house seafood  training to boost confidence and seafood sales
• Chef education visits to local wild fish auctions to understand seafood provenance
• Quarterly market reports with buyer insights and recommendations
• A suite of online tools, from filleting tutorials to seasonality charts and recipe inspiration

The supplier’s latest video showcases this commitment in action, offering a behind-the-scenes look at Brixham Harbour and The Grand Hotel, Torquay - highlighting the people, passion, and processes that bring sustainable seafood from sea to service.