ASK Italian debuts rewards app

A high-street Italian restaurant chain has launched a new customer rewards app, marking the next phase in its commitment to rewarding guests. 

The new app builds on ASK Italian's long-running Perks loyalty scheme, previously run through its newsletter email database of over one million subscribers. The digital evolution brings a more personalised and value-led experience to the group's most loyal customers. 

The app

The ASK Perks rewards app offers guests instant 'always-on' treats, monetary reward vouchers and access to exclusive member discounts and perks every time they dine. 

By spending £15 or more, diners collect digital 'lemon stamps' and unlock levels, turning visits into monetary reward vouchers or other perks. The 'lemon stamps' gamification feature, inspired by ASK's signature ingredients and visual brand identity, adds a fun element to the way guests can collect and unlock rewards. 

"Rewarding our diners has always been at the heart of ASK Italian's ethos," says Corinne Prior, marketing director at ASK. "Our original Perks scheme proved a great success with our community and the new rewards app allows us to take this to the next level by giving guests even more reasons to return in a way that's generous, playful and uniquely ASK, rewarding every moment around the table."

To celebrate the launch, ASK Perks Rewards app members can claim a complimentary pasta dish of their choice, valid throughout June. 

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