Boost Your Sales Across All Dayparts With Americana!
At Americana, we’re passionate about helping operators serve up unforgettable burger experiences—morning, noon, and night. Our gourmet buns are crafted to elevate every dish, helping you stand out in a UK eating-out market that’s on track to exceed £100bn¹.
Burgers are booming—making up 1 in 6 dining occasions nationwide¹. Monthly visitation has jumped from 78% to 85%², and 73% of consumers are happy to pay more for a gourmet bun². That’s where Americana comes in. Our premium buns deliver on taste, texture, and visual appeal—perfect for trading up your menu and boosting margins.
Breakfast and brunch are rising stars, with average spend per visit up 33% to £16.35¹. Consumers will pay £1 more for a breakfast sandwich in a gourmet bun². Lunch is also growing, with spend up 15% to £17.96¹—and a gourmet bun can add £1.07 more per sandwich².
Dinner is burger prime time, with 85% of consumers enjoying a burger out-of-home at least once a month². A gourmet bun can command a £1.41 premium², making it a smart upgrade that pays off.
From breakfast stacks to towering dinner burgers, Americana buns help you deliver flavour, quality, and value—across all dayparts.
Americana is part of Lantmännen Unibake, one of Europe’s leading bakery groups.
Stay ahead of the game—download our brochure for flavour-packed inspiration across breakfast, lunch, and dinner at americana.co.uk
1 Lumina Intelligence Eating and Drinking Out Panel, 13WE 31.12.2023 and 13WE 29.12.2024
2 Americana 2025: A Bun for Every Occasion, January, 2025
