100 Wardour Street to host Freak Scene residency

Freak Scene and The Evolv Collection are joining forces on an exclusive pop-up residency at 100 Wardour Street, bringing bold pan-Asian flavours to the Soho venue from July to November. 

The partnership marks the first strategic collaboration since former Rare Restaurants CEO Martin Williams took the helm at Evolv, showcasing his desire to modernise the company's brand portfolio and appeal to a wider demographic. 

Elsewhere, Williams has created Pont Plage, a beach on the side of the Thames; opened Bluebird in South Place Hotel; grown the brand to participate at Polo in the Park and the British Grand Prix; and created the Bluebird Club, two private members clubs in the City and Chelsea for the top tier of Evolv regulars. 

Get Freaky

Known for his rebellious approach to pan-Asian dining, blending Japanese izakaya culture with Aussie 'cheekiness', Freak Scene founder Scott Hallsworth first made his name leading the kitchen at Nobu London and Melbourne. He then went on to launch the critically acclaimed Kurobuta, with three locations in Chelsea, Knightsbridge and Marble Arch. 

"This is possibly the most exciting news I've been able to share since founding Freak Scene all those years ago," says Hallsworth. "Not only are we heading back to our Soho roots, but we get to team up with the brilliant Evolv Collection at their iconic 100 Wardour Street. I can barely wait!"

Williams adds: "I've been a fan of Scott's restaurants and food since his Kurobuta days. His creativity, edge and attention to flavour have always set him apart. We're proud to be hosting Freak Scene at 100 Wardour Street as the only Asian concept in our group – it's a partnership that makes fantastic sense and promises a great future."

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