New grocery store and dining destination coming to Chelsea

Arthur's Market – a new premium grocery store and dining destination from the founders of the recently opened Prince Arthur pub in Belgravia – is set to open on King's Road, Chelsea, this autumn. 

Designed for life on the move, the grocery store will offer freshly brewed takeaway coffee, artisan sandwiches and crisp salads, along with a range of produce from the fishmonger, grocer, deli and butcher. 

The market will also feature two counter-top dining options: ASA Izakaya, a handroll and sushi bar, and Salvador, a wood-fired pintxos tapas bar. The entire market space will transform into an intimate dining destination in the evening, with ASA Izakaya extending its menu after hours. 

ASA Izakaya

ASA is a sleek, modern handroll and sushi bar inspired by the izakaya culture of Japan. Complete with counter seating for 12 people at lunch, guests are invited to watch the chefs at work as they create dishes using fresh fish sourced daily from Arthur's fishmonger. 

By night, fresh produce from the market will be cleared away and blinds rolled over the shelves, allowing for ASA to extend into an intimate, sit-down dining experience for up to 30 people. 

Menu highlights include squid kasudzuke nigiri (squid cured in sake kasu and vinegar with akazu seasoned rice and freshly grated wasabi), nigiri of scallop and langoustine nigiri (langoustine, langoustine miso and sweet soy sauce). A range of sake will also be offered.

ASA will be headed up by chef Shaulan Steenson, who boasts a wealth of experience from restaurants including Endo at The Rotunda, Hakkoku in Japan and Sushi Jin in Singapore. 

Salvador

The second counter experience will be Salvador, centred around a wood-fired grill with 25 counter seats available. Drawing on the spirit of pintxos, guests can enjoy European small plates, meat sourced from Arthur's butcher and a wine bar offering bottles from around the globe. 

Guests can expect punchy dishes such as beef tartar with barrel-aged soy, bone marrow and confit egg yolk; or a pork pressa with an 'Nduja bean stew and peppers. Daily rotating fish and meat dishes will be available, sourced exclusively from Arthur's counters, such as A5 wagyu and fish imported from Japan. 

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