India's Haldiram’s to open first UK restaurant

Indian sweet brand Haldiram’s will open its first ever UK restaurant in June.

The business, which has been serving snacks and sweets across India since 1937, is launching a restaurant in London's Leicester Square at 19-20 Irving Street.

The 120-cover, 3,000 sq ft site will revolves around a full-service, casual dining format, marking a shift from Haldiram’s traditional quick-service model. 

Dishes on the menu include choley bhature, a popular north Indian chickpea curry served with fried bread; pao bhaji, a rich, spiced Mumbai-style vegetable curry; and raj kachori, a large, crisp shell with classic chaat fillings.

These dishes are complemented by an expansive chaat selection alongside a range of fusion-led desserts, designed exclusively for the London outpost. 

“While Haldiram’s is deeply rooted in tradition, we are equally committed to evolving with our consumers," says Rhea Agarwal, director of business development for Haldiram’s UK & EU. "London is an exciting step in making Haldiram’s a household name beyond India."

Agarwal, a third-generation entrepreneur from the founding family, is leading Haldiram’s growth across the UK and Europe. The business spans over 80 countries and has more than 200 restaurants across north India.

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