Creative Restaurant Group sells NIJŪ

NIJŪ, the Japanese restaurant in Mayfair that focuses on Katei Ryori, has been sold by owners Creative Restaurant Group to investment business DMIG. 

The restaurant originally opened in 2024. DMIG now has plans to expand the concept beyond a single site operation.

"After several years of our team's dedication and hard work building the NIJŪ brand as part of Creative Restaurant Group, we are delighted to announce that it has been purchased by major advocates, DMIG, who plan to expand the concept," says Milena Floyd, managing director of Creative Restaurant Group. "I'm very proud of my team for leading NIJŪ's growth and look forward to seeing how they evolve in the future."  

The Creative Restaurant Group, which is behind Sumi, Endo at Rotunda, Kioku by Endo, most recently launched fire-led cooking concept IGNI. 

It says it is also focusing on developing new concepts alongside opening new sites of some of their current brands. 

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