Lita and Luca Natalini to open Salone

Fortune Family, the hospitality group behind Lita in Marylebone, is partnering with chef Luca Natalini on a new restaurant project. ,

Salone will be a new Italian restaurant on central London's Vigo Street. Natalini will lead the concept as its executive chef.

Occupying a 6,700 sq ft site, Salone has signed a 15-year lease and is set to open in autumn 2026. 

Inspired by Italian culinary traditions, the restaurant will feature open kitchens across each floor. The restaurant’s ground floor will focus on a pizzeria, while the first floor will feature a live pasta station.

Seafood and meat will also be key elements of the menu, alongside a bar-led offer designed to support aperitivo and later evening visits. A long communal table and counter seating will create a sociable and informal atmosphere, encouraging guests to drop in throughout the day.

Salone’s arrival follows other recent restaurant openings across The Crown Estate’s West End portfolio, including handroll sushi bar Temaki on Maddox Street and modern Georgian restaurant Daka Daka on Heddon Street. 

"Salone is an exciting addition to our West End hospitality portfolio, bringing a new Italian dining concept from a talented team to Vigo Street," says Sarah McLaren, hospitality and leisure director at The Crown Estate. "Its all-day format, open kitchens and focus on Italian cooking will appeal to a broad range of customers, providing another high-quality dining option in a prime location."

Lita opened in 2024 and achieved a Michelin star in under a year. 

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