Kerridge partners with Knorr on chef training hub

Chef Tom Kerridge has been announced as the new creative director for Knorr Professional’s Bouillons range. Kerridge is partnering with the brand across a range of initiatives, including the launch of a new training hub for chefs. The online platform, known as 'The Base',  contains exclusive recipes developed by the chef and filmed as video tutorials, plus a series of training videos aimed at helping other professional cooks improve their skills in the kitchen.

Kerridge, known for his pedigree in pubs, has developed a range of classic recipes with a seasonal twist, each utilising products from the Knorr Professional Bouillons range in a different way. The dishes, including a herb-crusted cannon of spring lamb and a sea bass and fennel paella, are designed toshowcase the versatility of Knorr Professional Bouillons.

Kerridge comments: "I’m so excited to have taken on the role of creative director for Knorr Professional Bouillons and to have the chance to share some of my favourite recipes, plus tips and advice, with fellow chefs and culinary professionals. Sharing is such an important part of what we do as chefs. It’s integral to keeping our amazing industry thriving, innovating and celebrating amazing, seasonal food – and it’s a celebration of seasonality that’s right at the heart of the dishes I’ve created for The Base."

With Tom Kerridge at the helm as creative director, Knorr Professional is also making The Base a hub for chefs and operators from other more specialist corners of the foodservice industry.

The Base web hub, along with further information about the Best in the Business campaign from Knorr Professional Bouillons, can be found here: ufs.com/bitb

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