MAGAZINE

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As we hurtle toward the end of the year, many have already started the process of winding down and tying up loose ends. Not so much for those in our sector, who are about to embark on the most manic period of 2024 so far. Batten down the hatches, folks, because things could get tough as the consumer antics ramp up and the long winter nights close in…

Christmas is supposed to centre on family, friends, celebration and reflection, but it can shape up to be an entirely different beast for those in hospitality. Long and arduous hours, testing encounters with booze-fuelled guests and little to no time to relax and unwind means many employees will be feeling the strain. With a workforce already feeling the brunt of a continuing mental health crisis, the potential implications of such pressures are worrying, to say the least.

Burnout is a key driver of staff turnover throughout the year, but even more so during the holiday season. Stress is the main cause of unhappiness for staff in our sector, so you can imagine how those feelings can quickly ramp up as the ‘festivities’ start to roll in. Failure to recognise when team members are struggling can hinder morale and dent motivation, impacting their ability to deliver good customer service and hurting your bottom line. Nobody needs that – especially at Christmas.

Your people are your greatest asset, so if you want them to stick along for the ride and develop with your business, you must ensure you have the tools in place to support them when things get rough. Be ready and willing to listen, encourage open communication and keep your eyes out for those who could be in need of help. A little kindness can go a long way, and a Christmas where you managed to keep staff smiling throughout is going to be one to remember.

Genna Ash-Brown
Editor