Pieminister expands franchisees

Pieminister is advancing its franchise expansion in partnership with food franchise specialists Seeds Consulting. The group's latest restaurant opened recently in Bath, Westgate Street by franchisee Harry Roberts, becoming the 16th site in the Pieminister estate.

The new venue launched with great success, with the franchisee already making plans to introduce a second site. In total, Pieminister is planning to open over 100 locations, with the next franchise destination currently planned for Derby this summer via an experienced multi-unit franchise partner.

Pieminister CEO and co-founder Jon Simon comments: "We are delighted to see the brand continuing to flourish and are excited for the future. At Pieminister, we are committed to excellent service, sustainable and ethical sourcing and, of course, creating our delicious range of award-winning pies. Bath Westgate Street is already off to a great start, and we look forward to spreading our love of great pies to even more cities across the UK."

Founded in 2003, Pieminister has grown from a small pie café and festival stall to the number-one premium pie restaurant brand in the UK. 

Matteo Frigeri, founder of Seeds Consulting, says of working with the group: "Pieminister is a fantastic brand with excellent products and values that we share. They have a very good business model where pies are made centrally, ensuring consistency and eliminating the need for premises with extraction and hours of labour every day to make the food. The product is not only great as part of a quintessentially British dining experience, but also travels well and can be consumed as a takeaway, ensuring its franchise stores can benefit from multiple revenue streams. Upfront investment is moderate so even if they employ a manager, franchisees can make a very good return. We are looking forward to our continued partnership."

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