Hospitality sales down 40% last weekend

New research from industry body UKHospitality shows that over half (54%) of venues were down more than 40% in revenue last weekend, with one in five businesses reporting a devastating sales drop of 60%. The figures paint a forecast of December being a disaster for the sector which has so much riding on the key festive trading period, with hopes for a brighter 2022 now rapidly dwindling. 

In addition to these worrying figures, 88% of operators say they don't feel positive about the potential of New Year's Eve trading, with four in five operators claiming they have already experienced booking cancellations in what is set to be a quiet first quarter next year. 

A separate survey for the Tourism Alliance showed that a third of pubs, bars and restaurants have no cash reserves, meaning 10% of pubs and 14% of restaurants are therefore very likely to fail, with consequent job losses. Without any form of government support, a further 40% are at risk of failure. Accommodation businesses are only slightly more resilient with 22% reporting no cash reserves – 47% with less than 2 months’ worth – leaving 26% at risk of failure in the next year without further support.

Kate Nicholls, UKHospitality chief executive, comments: “Hospitality operators desperately want to keep their doors open and trade their way to recovery, particularly during the Christmas period, which is not only key for balance sheets but for the communities and people our businesses serve. However, these catastrophic figures clearly show that trading levels are now so low that without government support many businesses will not survive into the New Year and jobs will be lost. Cancellations have annihilated cash reserves.

“The industry urgently needs grants for short-term business survival and an extension to business rates relief and the lower VAT rate to secure longer term survival and planning. It is also crucial that the Government lets the industry know as soon as possible if measures are to be imposed and what they might be, to allow for as much damage limitation as possible.”

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