Nando's launches new brand platform

Nando’s has announced the launch of 'This Must Be The Place', a new brand platform and national campaign that celebrates the Nando’s experience. 

This Must Be The Place launched on 1 March with a film by British director Jonathan Entwistle, and the introduction of the brand’s first ever sonic logo.  

Developed by the creator and director of the cult Netflix Original Series 'The End Of The F***ing World', Jonathan Entwistle, the film uses the voice of the narrator Eddie, who talks his mates through a memorable night at Nando’s. The film sees cameos from some of Nando’s famous fans including England footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B.

Speaking on the film, Entwistle says: "Nando’s is such a unique place! As a restaurant it obviously has its own distinct personality, but as a brand it offers the opportunity to be really playful and cool. I wanted to make sure this energy ran through the film. Layering up the Nandos stories with the really distinct characters from the creative allowed me to really nail a tone that is so perfectly Nando’s."

In line with the launch of its new brand platform and campaign, Nando’s has also unveiled its first ever sonic logo, inspired by Nando’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists. The sonic logo marks a shift in Nando's communication of its brand heritage. The new sound now informs all brand touch points, including in-restaurant experience, advertising and internal communications.  

This Must Be The Place is Nando’s first national campaign since it launched delivery in 2020, and the first campaign to come under its media agency Zenith, and creative agency New Commercial Arts. The integrated campaign has been rolled out across TV & BVOD, Cinema, OOH, Social and Radio.

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