Pepsi MAX®’s top tips on how to drive sales with food and drink pairings

Pairing meals and snacks with drinks at attractive price points can help to elevate your guests’ experience and keep them coming back for more. However, despite the growth in the number of people who consider themselves “value conscious”[1], quality is still crucial. So, if you’re looking to make the most of food and drink pairings, here’s our three top tips… 

1. Celebrate the classics- identify your bestselling food and drink offerings and those that complement each other, such as Pepsi MAX® and burgers. Offering these at a set price will help encourage spend and drive sales growth in your outlet.
2. Be adventurous with cuisine- specialise in a greater variety of cuisines to expand the opportunity for food and soft drink pairings.  For example, Pepsi MAX®’s zesty tang makes it an ideal sidekick for Mexican dishes with bold flavours like chilli and lime.
3. Up your game with Pepsi MAX® - Chill your Pepsi MAX® and serve in branded glassware to enhance the refreshing experience. Experiment with garnishes, such as lemon, lime or a sprig of mint, to offer a more premium experience. Using large chunks of ice will also ensure that you aren’t diluting the drink.

National Burger Awards – Champion of Champions 

This year, to celebrate its rebrand and highlight the great taste and refreshment of Pepsi, Pepsi MAX® is sponsoring the National Burger Awards Champion of Champions on 3^rd September 2024 at The Big Penny Social. Pepsi MAX® will be serving a selection of cocktails and mocktails to compliment the champion’s delicious burger recipes. We wish all the finalists good luck! 

For more hints and tips on how to develop the perfect menu and serves to elevate your sales, visit Sensational Drinks.