Byron raises awareness of testicular cancer symptoms
This month, burger operator Byron has teamed up with Testicular Cancer UK to raise awareness of the warning signs of testicular cancer, teaching people how to check themselves at home.
Byron's charity partnership, which will run for the duration of April, has seen the restaurant group create a four-step guide (illustrated by artist Josh Mckenna) to rally people to check for symptoms.
The designs use Byron’s Mac and Cheese balls - which have returned to the menu renamed as Mac and Squeeze Balls - to showcase the simple steps available to perform a testicular self-examination at home.
Byron is now giving away free Mac and Squeeze Balls to click-and-collect and dine-in customers across the UK if they add a portion of the dish to their order.
Throughout April 2021, all burgers sold will also be wrapped in the illustrations, encouraging the nation to check themselves, or encourage someone they know to do so.
Byron’s initiative will see 100,000 burgers served in the unique wraps throughout the month, with the aim to get at least 100,000 Brits to check themselves.
Consumers can also head to the dedicated Squeeze Balls website hub for further information on the charity partnership.
On social media, customers are encouraged to get involved with the #ICheckedMyBalls hashtag and search ‘I Checked My Balls’ to find the dedicated Instagram stories sticker.
Guests visiting restaurants from the 12 April will also notice restaurant A-boards to drive further awareness.
“Checking yourself for signs of testicular cancer is so simple we've been able to demonstrate it using just two Mac and Cheese balls," says Richard Danks, Byron’s brand director.
"We were shocked to hear the impact the pandemic has had on cancer screenings and diagnosis in the UK and thought we could use our platform to help spread the word. We hope to get 100,000 Brits to check their balls across the country this April.
"We're proud to be working with Testicular Cancer UK on this initiative - as well as raising awareness on the importance of checking yourself, they also offer round the clock support and guidance to anyone in need."