Gusto Italian sees record Mother's Day bookings

Premium-casual Italian restaurant chain Gusto Italian expects Mother's Day to be the its single busiest day since pre-pandemic, as thousands of families celebrate the occasion out-of-home after two years of stop-start lockdowns. 

Advance bookings for Mother's Day across Gusto's 13-strong estate are currently more than 35% up on the previous busiest date since Covid first hit, which was Friday 17 December. Gift card sales are also soaring – up 115% on March 2020 – as children look to treat their mums this weekend. 

The brand has launched a 'Thanks for Being Mum' campaign using crowd-sourced imagery shared by guests, and individual restaurants are holding special events to mark the occasion, including a floral masterclass in Newcastle and a Brunch with Mum with bottomless fizz in Nottingham. 

Gusto's full Sunday Menu will be available, including a two-course Sunday roast with all the trummings for £20. 

"We know that everybody is feeling the squeeze from food price inflation and rising utility bills, so when people go out for a special occasion, we have to guarantee them an amazing time," says. Matt Snell, CEO of Gusto Italian.

"We want to be the trusted restaurant of choice for a very special occasion, and Mother's Day is the perfect opportunity for our restaurant families to do what they do best – provide memorable experiences and incredible Italian food and drink – for Mums celebrating with their families."

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