Zizzi launches Zillionaires' Club

Italian restaurant brand Zizzi has announced the launch of its Zillionaires' Club loyalty platform.

Customers will be rewarded each time they visit a Zizzi restaurant, use click and collect or order Zizzi for delivery, earning credits (Zs) whenever they spend over £10. The Zs can then be exchanged for 'perkz' from the menu, including food and drink. 

On each visit, diners - who will show a QR code which can be stored in their Apple or Google Wallets - have the chance to earn more Zs, with 10 on their first, 20 on their second, 30 on their third and 40 on their fourth. After their fourth visit, customers qualify for a surprise perk including free food and big prizes such as holidays.  

The roll-out comes after a trial in Zizzi's Scottish restaurants, where the programme went down well and saw an increase in frequency of customer visits.

Harry Heeley, managing director at Zizzi Restaurants, Azzurri Group, said: "We are delighted to have launched the Zizzi Zillionaires’ Club and progress with our transformation of Zizzi into a super brand. This omnichannel platform allows us to thank Zizzi customers for their ongoing support.

"The Club will also act as a great communication tool where we can share news about the Zillionaires’ Club and other areas that are important to our customers, such as improving our sustainability, reducing carbon, and supporting great mental health and wellbeing. In the near future members of the Zillionaires' Club will be able to earn Zs across the breadth of Zizzi’s channels including our retail at home range, while also be able to donate their Zs to charity and good causes."

To support the launch, Zizzi is working with double Bafta award-winning Big Zuu, host of Big Zuu Big Eats, who has designed an exclusive pizza, Big Zuu’s Zillionaire Rustica, which will go live on the menu nationwide from 1 November.

Big Zuu has also starred in a content series for social media which will launch in November. In the series, Big Zuu is trained by Zizzi chefs to cook Zizzi favourites and reveal the ingredients and recipes. The launch will culminate in a live cook-along on 2 November at 5pm, encouraging the public to join in, get involved and share their creations using the #ZuuZillionaire hashtag.

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