Britvic-owned business named fastest-growing mixer company

Premium mixer brand The London Essence Co., a Britvic-owned company, is pleased to announce that it has experienced exponential growth across retail and hospitality in the last 12 months, making it the fastest-growing mixer company in Great Britain.

The brand’s retail sales value is now £15m, cementing its position as the leading proudct in the premium mixers market. London Essence has also been voted No. 2 Top Trending Mixer by the World’s Best Bars this year and No. 4 best-selling mixer.

In hospitality, the last year has seen the sales value of London Essence increase to £9.3m, with 64% growth year-on-year. This has been fuelled by the launch of its Freshly Infused premium mixers on dispense, which now features in over 1,000 hospitality outlets.

UK head of marketing at The London Essence Co., Melanie Ginsberg, says of the news: "We’re thrilled to announce The London Essence Co.’s strong growth figures within both retail and hospitality. It’s been great to discover that consumers are still looking to enjoy an elevated experience both at home and out of home, despite the environmental challenges.

"Looking forward, we have exciting plans for the rest of 2023. We will continue to build our elevated brand credentials to help our trade partners drive category growth, whilst ramping up our deployment of Freshly Infused, our premium mixing dispense platform, delivering elevated mixed drinks and solus serves. This, alongside our summer programme of events, digital media and branded activations in both retail and hospitality, will deliver a truly elevated summer season for London Essence."

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