Pasture Restaurant Group to launch Birmingham venue

Pasture Restaurant Group has confirmed a Birmingham opening for early spring 2024, with the branch set to join the group's established outposts in Bristol and Cardiff. 

Pasture celebrates fire-based cooking and showcases local ingredients, with in-house butchers hand-picking and preparing meat from selected farms raising grass-fed cattle.

Pasture Birmingham will occupy a 6,550sq ft site across one floor of a former Barclays Bank building at 15 Colmore Row, near Cathedral Square in Birmingham city centres, creating approximately 100 local jobs. 

Sam Elliott (pictured) is the 35-year-old chef-owner behind the growing group. This will be Elliott's fifth opening in as many years; he already operates two sites in Bristol (his first, Pasture, opened in 2018, while Radius opened last year) and two in Cardiff (a second Pasture which launched in 2020, and Parallel which opened earlier this year). 

In 2024, Elliott will also introduce Prime by Pasture – a butchery, deli, cookery school and burger joint in the Redcliffe Quarter, Bristol. 

"Just as we operate in Bristol and Cardiff, we will be engaging with local suppliers and producers to influence everything from the menus to the interiors," Elliott explains. "What's really exciting is the new restaurant will open up a brand-new supply chain for us – because just like our other restaurants, we want to make sure that Pasture Birmingham has a real sense of place, is part of the Birmingham characteristic and completes our Pasture triangle. 

"This exciting opening for Pasture Birmingham also makes it easily accessible for me to commute between Bristol and Cardiff and give the 'hands-on' approach to provide a unique and memorable dining experience."

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