Hospitality Apprenticeship Showcase launches competition

To celebrate the apprentices attending the Hospitality Apprenticeship Showcase (HAS) 2024, a social media video competition has been launched and is open to all attending apprentices, with a total cash prize of £2,000 up for grabs for the winners. 

Taking place on Wednesday 7 February 2024 in the House of Commons, the event will be attended by over 20 companies, including operators, training companies and hospitality trade associations, along with lords, ladies, ministers and MPs to celebrate National Apprenticeship Week (5–11 February).

Now in its eighth year, the event recognises the valuable work carried out by apprentices, showcasing the learning pathway as an alternative route to career success. The event is also open to media and guests from the hospitality and education sectors. 

The competition aims to recognise the diverse range of roles and skills employed by apprentices and to further spread the word about the choice of careers available across the industry. 

Maureen Heffernan, director of Leisure PR, which organises the event, comments: "We are looking to capture the energy and enthusiasm of those that work in this fantastic sector, along with the variety of roles available at the various apprenticeship levels. Participants are asked to upload a 30–60 second video on Instagram or TikTok by the close of day on 7 January. The cash prizes will be given out to the winners of the categories at the Showcase event, 7 Feb."

Competition winners will be selected by a panel of industry experts and announced during HAS 2024, with the selected winners' videos broadcast throughout the event. 

The overall winner will take home a £1,000 cash prize, while £500 will be awarded to the most-viewed video, and £250 will be granted to the most inclusive video, raising awareness of the importance of inclusivity in hospitality. A further £250 is open to all apprentices working in a support function role who will also be invited to the Hospitality Showcase event. 

To enter the competition, complete an entry form (found here) with your name and contact details, along with a link to the social media video. 

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