Influence, loyalty and technology: The key customer trends from 2023
Promoted Content - Dec 11, 2023
Throughout 2023 Zonal published a series of exclusive consumer research reports, in partnership with CGA by NIQ, exploring the views of 5,000 hospitality consumers. From this research, three crucial areas of importance amongst consumers emerged: influence, loyalty and technology.
In this round-up report, Zonal and CGA explore the findings and connections between these three key areas, from the influential consumers who make the decisions on where to eat and drink, to customer demand for technology during the customer journey, and how guests’ loyalty to hospitality brands has changed amidst the cost-of-living crisis.
