M restaurant launches 'best value wine list'
A premium restaurant in London has launched its latest wine list, curating an offer the brand describes as "an unparalleled selection of fine wines at extraordinary value".
Part of the Rare Restaurants group, steak-focused bar and grill concept M Restaurant has introduced a £50 margin promise to its new wine menu, aptly named (M)ates' Rates. It means that guests will only be charged the retail price plus corkage for a selection of exclusive bottles featured on the list. The group claims this unlocks some of the finest wines in the city for a fraction of the price.
Fine wines courtesy of M
"We are delighted to offer our guests the opportunity to explore an exceptional selection of wines from around the world at unbeatable value," says CEO Martin Williams. "Our commitment to providing an extraordinary dining experience extends to our wine list, where we have meticulously sourced wines from renowned producers, as well as hidden gems from independent wineries."
The new list showcases an extensive range of buns, including luxurious wines that are extremely rare and difficult to find. Wines that are marked red on the menu have been specially selected as wines of outstanding quality with limited production.
In addition to its curated bottle selection, M Restaurants takes pride in offering 50 fine wines by the glass, providing guests with the opportunity to explore a diverse range of regions, terroirs and styles.
"Wine is an integral part of the dining experience at M, and we are delighted to share our passion for exceptional wines with our guests," adds Williams. "We invite wine enthusiasts and food lovers alike to join us in savouring the best that the world of wine has to offer."