Bella Italia launches national brand campaign

A UK-based Italian restaurant chain has launched a new national brand campaign called 'Feel Bella'.

The platform from Bella Italia, a concept owned and operated by The Big Table Group, will run countrywide across out-of-home advertising channels and social media. 

The campaign, delivered in partnership with agencies Defiant and Agent at Large, aims to challenge a category that often focuses on 'Italianness' and gives the brand a more relevant role in culture. 

At a time when many Brits are feeling stressed, the campaign hopes to position Bella Italia as a calming antidote by helping the nation 'Feel Bella'.

The campaign's playful imagery features real people being soothed by giant-sized menu items from the Bella Italia menu, including gelato and sourdough pizzas. 

Feel Bella's 'first chapter'

The group's marketing director Megan Trimble comments: "We are super excited to reveal our new brand platform 'Feel Bella' to the nation.

"Over the last few years, we have been on an incredible journey at Bella Italia. We have revamped our menu offering to be better than ever before. Yet, despite all this change, one thing has always remained true at Bella; we have always been masters at creating great quality, comforting food that helps anyone feel better when they dine with us. Our new campaign brings this truth to life like never before, in a brilliantly bold and joyful manner.

"This is just the first chapter of our new brand platform 'Feel Bella' and we are excited to reveal even more work, over the coming months and years."

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