PizzaExpress confirms US expansion with Florida opening

PizzaExpress has confirmed plans to open its first American pizzeria in Florida in 2025.

From Soho to Singapore and now to the States, the US expansion marks a milestone for the brand, which aims to establish 1,000 restaurants worldwide (including the UK) by 2030.

Across the pond

The US launch will be delivered in collaboration with Purple Square Management Company, a franchisee founded in Tampa, Florida, which has also worked with Dunkin’ Donuts and Popeyes.

Purple Square, led by fellow Brit and CEO and president Vik Patel, operates over 245 franchise locations across 15 states, with over 20 years of US market expertise.

PizzaExpress CEO Paula Mackenzie comments: “Not everyone knows the love story that lies behind one of our most popular pizzas on the menu – the American. Our founder, Peter Boizot had a Texan girlfriend which inspired his creation of the original meat-topped pizza. With this link to our heritage, our launch in America tastes a whole lot better!

"It is exciting for us to end the year with this news, continuing our roll of successful openings in the UK at London Gatwick, Oxford Summertown, The ICC Birmingham and in the last month, a new concept and another industry first, our PizzaExpress Pod. Worldwide we already thrive on the global stage and our commitment to delivering delicious pizzas while simultaneously offering a unique dining experience is what makes the brand so loved in the UK, and globally.”

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