Carlsberg completes Britvic acquisition

Carlsberg Group has completed the acquisition of international soft drinks supplier Britvic plc, creating a single integrated beverage company. 

The business is now the largest multi-beverage supplier in the country, making the UK Carlsberg Group’s largest market by revenue worldwide.

Carlsberg first announced the recommended offer to acquire Britvic plc in July. With the transaction now complete, the merger will transport beer and soft drinks nationwide via a combined supply chain and distribution network. 

Carlsberg Britvic

The company will reveal its new corporate identity next week, to be rolled out across the business as part of the operations integration. 

Management teams from both corporations will continue to drive business growth. The acquisition also strengthens Carlsberg's relationship with PepsiCo, becoming its largest bottling partner in Europe. 

Paul Davis, formerly CEO of Carlsberg Marston Brewing Company, is now the CEO of the newly formed Carlsberg Britvic. Elsewhere, Pedro Magalhães retains his role as MD of Britvic Brazil, while Kevin Donnelly retains his position as MD of Britvic Ireland, with both markets now part of the Carlsberg Group. 

Jacob Aarup-Anderson, CEO of Carlsberg, comments: "The Britvic acquisition is a pivotal milestone in the history of Carlsberg as we deepen our commitment to the UK market and write an ambitious next chapter in our growth story.

"Soft drinks is an attractive category that also brings significant synergies in combination with beer. Britvic is a large-scale, well-established business with a strong portfolio of much-loved own and partnership brands that has consistently delivered strong results."


You may also be interested in…