LPM recruits new director of brand and marketing

La Petite Maison (LPM), a French Riviera-inspired restaurant group, has appointed Anthony Paulin-Steinmetz as its new director of brand and marketing.

Paulin-Steinmetz brings over 14 years of experience in luxury hospitality and retail marketing, and will be based at LPM’s head office in Dubai.

A seasoned marketing leader with a global career in brand development, Paulin-Steinmetz joins LPM from Caprice Holdings, where he was the SVP of marketing, based in Miami. Before that, he held senior marketing roles at globally recognised luxury brands, including Aman, Condé Nast, Adidas, Burberry and Chanel. 

Paulin-Steinmetz will play a key part in driving the brand and marketing strategy to meet LPM’s rapid growth plans. Following the announcement of LPM’s international expansion plans, he will support the group's current team as they drive this vision forward. 

“I am thrilled to join this esteemed global hospitality brand, recognised worldwide as the gold standard for French-Riviera dining,” he says. “LPM is committed to consistency, creativity and community, always striving for excellence across its locations. I look forward to contributing to that legacy and bringing LPM's signature joie de vivre to new markets."

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