Bella Italia launches first rewards app

A popular Italian restaurant brand has launched its first-ever rewards app, designed to treat customers with exclusive perks and discounts.

The Big Table Group-owned chain Bella Italia has developed the app to promote new dishes, offers and competitions. 

The launch forms part of the restaurant's autumn 'Feel Bella' campaign. Six months in the making, the app allows guests to find their nearest branch in seconds, also keeping them up to date with the latest deals and promotions. 

Marketing director, Megan Trimble, comments: "We are thrilled to launch the Bella Italia app, which is a significant step in enhancing our customers' experience. With this app, we're making it easier than ever for our guests to enjoy their favourite dishes. As a special thank you, we're offering a £10 welcome voucher to everyone who downloads the app."

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