The Ivy launches premier rewards app

The Ivy Collection has launched the Ivy Premier Rewards App, allowing guests to earn points every time they dine in a branded venue.

Depending on the user's preference, the app can be tailored to either The Ivy Collection or The Ivy Asia. Diners can earn points every time they visit The Ivy Collection, The Ivy West Street, The Ivy Club, The Ivy Asia and Granary Square Brasserie, putting them towards payments at participating restaurants across the group's estate. 

The app offers two membership tiers – Green and Gold. Available to everyone, Green allows guests to earn points equivalent to 5% of the total spend, as well as double points and a sweet surprise on or near their birthday. Those who visit at least 10 times a year are automatically upgraded to Gold status, with additional benefits including an annual pass for two to The Ivy Club and access to priority reservation services. 

Laura Mills, managing director of The Ivy Collection, comments: "Here at The Ivy, we've always strived to exceed our guests' expectations and we're so excited to introduce The Ivy Premier Rewards App, designed with [guests] in mind. It's not just an app, it's an invitation to an elevated dining experience through exclusive rewards and seamless reservations. Join us as we take the next step in our culinary journey together."

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