Marco Pierre White returns to West End

Black and White Hospitality, the business that owns the franchise rights to nine Marco Pierre White restaurant brands, has signed a deal that will see it open a restaurant in Leicester Square.

Called Mr White's, the new restaurant will create up to 80 jobs when it opens, and will be located next door to the Odeon cinema.

Mr White's will see a Pierre White restaurant return to the capital’s West End for the first time in more than 10 years.

Work will begin next week on the transformation if the 14,500 sq ft, four-storey property.

The mainly British menu will centre around steaks, grills and chops but also includes an Italian influence, with handmade pizzas.

The new restaurant will also serve a range of gins including Mr White’s London Dry gin, a new drink that has been developed by Pierre White and launched earlier in the year.

A rare opportuntiy

"Opportunities like this are very rare so we had to act fast and are delighted to have got the deal over the line," says Nick Taplin, chairman and CEO of Black and White Hospitality.

“This is arguably one of the most iconic areas of London and is known worldwide as the place to go for entertainment. Around 2.5m people visit Leicester Square every week so is one of the capital’s busiest places.

“That level of footfall therefore makes this new venue a very exciting proposition and we can’t wait to open. The property is currently undergoing a fit out and we expect to be trading by October.

“Mr White’s is the perfect fit for Leicester Square. It’s an evolution of taking tradition and quality ingredients and placing it in an easy to access, relatable and charismatic setting that been created purely for the guest who wishes to enjoy easy and affordable dining.  It was an easy decision to launch a new International brand here.”

Kenningham Retail was acting agent on behalf of landlord Soho Estates.

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