Norwegian Seafood Council announces new UK director

The Norwegian Seafood Council (NSC) has appointed Victoria Braathen as its new UK director.

Braathen assumed her position as of 1 September, replacing Hans Frode Kielland Asmyhr, who headed up the NSC's marketing activities in the UK since September 2017. 

Braathen brings a wealth of experience to the role, having previously worked with the NSC for six years in various international posts – including director of the NSC in China until July 2021. Since then, she returned to Norway to be head of market access and manager for its operations in Norway. 

Braathen comments on her appointment: "I'm delighted to join the team in the UK. Working with the seafood industry is a huge privilege and I very much look forward to getting to know the market and stakeholders more closely."

Braathen, who comes from Tromsø, holds a law degree from the University of Bergen with a specialisation in commercial law and international law of the sea. She has previous experience as a political adviser to the minister of fisheries and the Mayor of Tromsø municipality.

"Over the years, the NSC has collaborated with sevetal key industry stakeholders in the UK," adds Braathen. "I'm excited to build on these great foundations and work together with importers, distributors, retail and foodservice alike to further strengthen the seafood partnership between Norway and the UK.

"The UK is among Norway's closest allies and one of Norway's major trading partners. Our relationship is one we value, and I hope to build on the outstanding work already undertaken in this market, and further develop our position in an exciting and important territory for whitefish."

Braathen looks set to hit the ground running with ventures including sponsorships with the National Young Chef of the Year Awards and National Fish and Chip Awards. 

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