Annie's Burger Shack appoints events specialist

East Midlands restaurant chain Annie’s Burger Shack has appointed an experienced promotions and events manager to put together a programme of gigs, quizzes, family fun days and other attractions at both of its restaurants during 2023.

Will Bailey has joined full-time as part of its drive to attract new customers to its restaurants in Nottingham and Derby by bringing a range of special events throughout the year.

Well known across the region, Bailey has been a promoter in Nottingham for the past 18 years and has helped publicise events at venues across the city.

Annie’s serves New England-inspired burgers, which are available in vegan, veggie and meaty form. The brand now wants to grow its reputation as an entertainment venue, especially at its Derby restaurant, which is based in a former 1920s church.

Alongside his previous promotion work, Bailey is already one of the organisers of the Notts Bad Movie Club, which takes place every two months at Annie’s in Nottingham, showing its regulars screenings of films that are so bad they’re good. The team is now launching a Good Movie Club, which will show popular and critically acclaimed films, every other month, with Bailey also lining up additional events.

Bailey comments: "I’m really excited to be on board at Annie’s, which has shown over the past year that hosting events like the Notts Bad Movie Club and its regular quizzes is a brilliant way to get people looking for something different to do into the building.

"The Derby restaurant offers us so much scope because it’s a wonderful space that lends itself naturally to running bigger events.

"There is a shortage of venues in the city centre and promoters are already very enthusiastic about the prospect of bringing acts to Annie’s in Derby, so we’re confident of putting on a calendar of events that people will enjoy."

(Image: Steve Fisher)

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