Scottish seafood restaurant launches affordable menu

Scotland’s ‘Best Seafood Establishment’ of the year has launched a new ‘pocket-friendly’ menu, hoping to allow money-stretched consumers to dine out amid the cost of living crisis.
East Coast, located in Musselburgh on the outskirts of Edinburgh, was crowned the ‘Best Seafood Establishment’ in Scotland at the recent Food Awards Scotland. The venue is offering free refills on bowls of mussels every Wednesday. The restaurant’s new ‘Mussel Wednesday’ challenge is allowing diners to enjoy even more mussels for their money with free unlimited refills on every main portion. East Coast sources its mussels daily from Shetland.
East Coast is also introducing a weekly ‘Thursday Club’, when evening diners can enjoy 20% off their entire food bill featuring some of the restaurant’s most popular dishes, including its Harbour Bowl of calamari, beer battered king prawns, tiger prawns and battered catch of the day.
Every Saturday and Sunday 4–5pm will be Oyster Happy Hour, costing £1.50 per shuck. East Coast sources fresh Scottish oysters daily from Cumbrae and Loch Fyne.
Owned by Carlo and Katia Crolla, East Coast is the next chapter for the Crolla family, who have been serving the honest folk of Musselburgh from its venue on North High Street for nearly 50 years.
Carlo Crolla, owner of the restaurant, comments: "To help people beat the winter blues this January and February, we’re really excited to be launching our new ‘pocket-friendly’ menu of offers, including seafood classics and heart-warming comfort food for cost-conscious diners.
"From unlimited re-fills of mussels on Wednesdays, to Oyster Happy Hour at the weekend, and 20% off your entire food bill on Thursdays, we’ve got a range of offers featuring some of our most popular dishes to suit everyone.
"As the cost-of-living crisis continues to bite, we’d like to thank all our loyal customers who continue support our local, independent and family-run restaurant and takeaway."
In 2022, East Coast Fish & Chips Takeaway was also named the best in Scotland and one of the top 10 in the UK by The Sunday Times.