Poretti wins national listing with Prezzo

Italian beer brand Birrificio Angelo Poretti will be available in over 97 Prezzo restaurants across the country from 12 June, on draught by the bottle. 

As part of Poretti’s multi-million-pound brand acceleration plans, the Prezzo win adds to its customer base of 2,800 on-trade distribution points in premium bars and restaurants, as well as 17,000 off-trade. 

Prezzo, an Italian chain that has been operating since 2000, has curated a selection of dishes to complement the lager.

Diners can expect a series of activations that will bring the partnership to life – starting with Father’s Day weekend, where all dads will receive a complimentary pint of Poretti when they dine at any Prezzo restaurant.

Where draught is available, Prezzo will be using Draughtmaster, which is a revolutionary technology that uses compression to keep beer fresh for longer, for an optimal-tasting lager.

Dominic Hawksworth, beverage development manager at Prezzo, says: "Poretti is a brand we have long admired for its impressive heritage, the highest quality and unquestionable superiority as a beer to drink at the table. As two brands, Prezzo and Poretti make great partners. It’s been our aspiration to serve draught beer to as many of our customers as possible, and the Draughtmaster dispense system has allowed us to unlock that potential. We are excited by a summer of sharing the story of what we are sure will be a long and fruitful tale of success."

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