Dishoom extends partnership with KBE Drinks

Indian restaurant group Dishoom has renewed a two-year partnership with KBE Drinks. In addition to stocking both Kingfisher and Peacock Cider, Dishoom will now introduce 5 Walla Chai Liqueur across its nine venues in London and beyond.

Both Dishoom and Kingfisher have a strong association with Indian culture and heritage. Dishoom is known for its authentic dining experiences, while Kingfisher is well-established as an authentic Indian beer brand. Both Peacock and 5 Walla focus on promoting Indian flavours, traditions and hospitality, creating a natural alignment between the brands.

5 Walla Chai Liqueur was introduced to the UK market towards the end of last year, and was specifically created as a way for Indian restaurateurs. It is made from a unique recipe of five spices, blending cinnamon, clove, cardamom, ginger and vanilla.

Brian Trollip, managing director at Dishoom, says: "Our partnership with KBE Drinks continues to go from strength to strength and we are thrilled to continue to have them as a strategic drinks partner. It’s an exciting time for us at Dishoom and we're thrilled about the incredible journey we're on. We are working hard to double down on every aspect of our operations, striving to ensure that each Dishoom experience is better than ever before. We firmly believe that forging exceptional partnerships plays a pivotal role in achieving our goals and we thoroughly look forward to continuing our relationship with the KBE Drinks team."

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