PEPSI UNVEILS MAJOR REBRAND TO SHAKE UP THE COLA CATEGORY

Are you looking to attract younger consumers and retain existing customers when it comes to your soft drinks range? Pepsi’s rebrand, focused on great taste and refreshment, is rolling out now to support your soft drinks sales and help recruit the new generation of drinkers into the cola category.

The rebrand will create a consistent identity across the Pepsi MAX®, diet, regular and flavoured cola ranges with a soft rollout on dispense that applies to new installs only. It will modernise its flagship brand with bolder, more vibrant packaging amid evolving consumer tastes, while still incorporating elements from its iconic past.

Did you know that 70% of cola consumption occasions are driven by consumers who say they 'enjoy the taste.[1] The rebrand campaign underpins how the great, bold taste of Pepsi fuels these moments of enjoyment. To help you encourage repeat soft drinks purchase in-outlet, the brand is supporting the rollout with new Point Of Sale (POS), glassware and bottle labels to create a better experience in outlet.

The roll-out will also be supported by a fully integrated campaign, including TV, radio, out-of-home and experiential marketing. In line with Pepsi’s ‘Thirsty for More’ campaign, it will highlight Pepsi's commitment to celebrating those who challenge conventions and want to have fun, while forging deeper connections through shared passions.

Visit Britvic Sensational Drinks for more information.

This year, to celebrate its rebrand and highlight the great taste and refreshment of Pepsi, Pepsi MAX® is sponsoring the National Burger Awards on 20^th February 2024 at The Big Penny Social. Pepsi MAX® will be serving a selection of cocktails and mocktails to compliment the finalist’s delicious burger recipes. We wish all the finalists a huge good luck!