Individual Restaurants partners with children's charity

A national restaurant operator has announced the start of a year-long charity partnership with a children's charity.

Individual Restaurants, which owns the Piccolino, Restaurant Bar & Grill, Riva Blu and Piccolo brands, will collaborate with Dreams Come True throughout 2024. 

Helping to make dreams come true for children and young people living with a disability, serious illness or life-limiting condition, Dreams Come True is the only wish-granting charity in the UK that solely focuses on supporting children living in the highest areas of deprivation. 

The group's partnership with Dreams Come True is rooted in the shared belief of looking after people and families, reaffirming Individual Restaurants' commitment to making a positive impact in the communities it serves across the UK. 

Fundraising goals

The group will take part in a number of fundraising activities throughout the year. Piccolino restaurants have already successfully introduced the Bambino menu, catering for adventurous young foodies who would like to dine like grown-ups, offering half-sized portions for half price. For every child's meal sold during half term, the team donated £1 to Dreams Come True. 

Next month, 20 Individual Restaurant staff, including CEO Andrew Garton, have set themselves the ambitious challenge of running the London Marathon to raise funds for the charity. In preparation, the team ran a 12-mile race from Piccolino Wilmslow to Piccolino Caffe Grande in Manchester on Saturday 16 March. 

All funds raised throughout the year will go towards helping children across the country. Over four million children are living in poverty across the UK – that's 29% of all children in the country – and with the cost of living crisis and soaring inflation, families are struggling to make ends meet. 

Lisa King, CEO of Dreams Come True, comments: "It's a pleasure to partner with Individual Restaurants this year. Corporate partnerships like this make such a considerable difference in raising valuable funds for charitable work. Individual Restaurants' values of delivering incredible experiences for families really align with those for us at Dreams Come True, and we're truly grateful for all the efforts from the team so far. 

"Delivering incredible experiences for children and families is at the heart of what they do in their restaurants, and we're looking forward to seeing what creative fundraising events will take place this year. It's great to already see the collective passion from the team and generosity from those who have already been enjoying dishes from the new children's menu which donate to the charity. We're looking forward to seeing what the rest of the year will bring."

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