Zizzi expands frozen ready meal range

Italian restaurant group Zizzi is expanding its Zizzi at Home frozen retail range with a new listing in Waitrose for three of its products from 11 September 2023.

Waitrose has agreed to take two of its most popular pasta meals – Casareccia Pollo Piccante and Chorizo Carbonara – and its garlic bread in around 250 stores. The range will launch with a 20% off intro promotion.

Zizzi debuted its Zizzi at Home frozen brand in Sainsbury’s in 2020, expanding the range to include pastas and sides which were launched in Tesco in March 2022. 

The brand has successfully tapped into the premium at-home dining trend where shoppers are increasingly looking for authentic restaurant-quality ready meals they can eat at home.

Harry Heeley, managing director at Zizzi Restaurants, says: "British people are Italian food aficionados and are always on the hunt for quality meals that reflect the experience they have in restaurants. That’s why our Zizzi at Home frozen range has done so well. It delivers on everything you expect from a great dining experience, great quality, authentic taste, and value for money. I’m positive Waitrose shoppers will also embrace the range and enjoy the Zizzi experience."

Zizzi has an ambitious plan to grow its retail range and has invested in several product improvements in its frozen pastas including balancing the ratio of sauce and reducing the calories and saturated fat.

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